The brief
Illustration for the special-edition jar, then the pop-up assets and workshop visuals that grew from it.










The brief
Illustration for the special-edition jar, then the pop-up assets and workshop visuals that grew from it.




Result
The artwork grew from one jar into a small campaign: a pop-up at Stackt Market in Toronto, workshop materials and launch assets.


























































The brief
Illustration for the game: the arena graphics, the shirt artwork and the social assets.







Result
On game night, 4 April 2023 against Columbus, the artwork ran on the main scoreboard and the ribbon boards with the credit "Artwork by Jon Hanlan". The Leafs made their own video about the work. Press: NOW Toronto.